Global Experience
Local Impact
After more than 30years leading international advertising agencies and working with some of the world’s best-known brands, Guy Hayward founded Local Heroes with one simple belief: local businesses deserve access to world-class marketing too.
Today, Local Heroes helps ambitious organisations punch above their weight with strategic thinking, creative ideas, and marketing that delivers real results.
Big agency thinking.
Without the big
agency baggage.
Local businesses are the backbone of our communities. They are passionate, hardworking and ambitious. But too often, marketing support is either out of reach, too complicated or full of jargon that doesn't help.
Local Heroes exists to change that.
I bring more than three decades of international marketing experience to organisations that want clear thinking, creative ideas and practical support that genuinely makes a difference.
30+
Years ExperienceGlobal Brands
Worked with many of the world's leading organisations.International
Campaigns delivered across Europe, North America and Asia.The path that led
to Local Heroes.
Advertising
Agencies
Started my career in international advertising agencies.
Global Brands
Worked with iconic brands across multiple sectors.
Agency CEO
Led agencies, teams and clients to award-winning work.
International
Consulting
Advised businesses around the world.
Founded
Local Heroes
Returned home to support ambitious local organisations.
Helping Local
Businesses
Supporting organisations to grow and thrive.
More than 30 years of
experience. One mission.
I've led agencies, managed global brands and delivered campaigns that changed behaviour and drove growth. But what excites me most now is using that experience to help local businesses – the real heroes of our communities – achieve their potential.
I'm hands-on, collaborative and down-to-earth. I listen, I ask the right questions and I focus on what will make the biggest difference.
Because it's different.
Let's build something
remarkable.
Whether you need strategic direction, a creative campaign, or ongoing marketing support, I'd love to hear about your goals and how I can help.